What happens to your brand when you don’t listen to your consumers?

Planning your business and giving your product and/or service a charted course is no easy task, additionally, many companies don’t have that strategic mapping, which can cause unimagined considerable losses and financial hardships. Fortunately, good market research provides entrepreneurs with certainty and a real panorama, which helps them take better decisions when facing a crisis, a new launch or market eventualities.

We invite you to analyze this blog, where we’ll talk about the benefits bestowed upon your business when you implement a good foundation, which starts by listening, in order to understand your consumer. Take note!

What are the benefits of market research for my business?

The benefits vary according to your objectives (what you need to know specifically) and the stage of your business. Meaning, it will depend if your launching a new product in the market, if you’re positioning your brand, if you want an evaluation of services, if you wish to know your consumers better, if you’re having diminishing sales or financial losses.

Market research focuses on gathering information that will provide you with a vision that’s closer to your consumers: their patterns, behaviors, locations, factors in purchasing decisions and much more, it will all depend on the objective of your brand/product/service. On the other hand, market research also helps to observe the tendencies and make visible the actions of your competition, allowing you to be strategically one step ahead.

Choose your ally in market research well

In order to gather useful information for your brand, it’s important that you have well defined objectives, and that, more than a provider of services, you have a strategic ally to strengthen your business and position it beneficially within the market.

At UPAXER we help deepen a bond in order to understand the necessities of your consumers, your current market, your competition, the place where you stand, etc. All of this with information that’s in constant circulation, that provides you with knowledge in real time, visually practical and timely; in collaboration with more than 70 thousand people in the work field, gathering the data that you need.

If you’re in the process of looking for the best professionals in the field of market research, don’t hesitate in contacting us. Let’s talk about your business and give a greater value to your efforts by connecting efficiently with your consumers.

Contact us!

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Mystery Shopper

Live the real experience that your clients experience when they arrive at your point of sale and make sure the compliance of the promise of service is being met, it will allow you to keep an eye on all of your operations. You will be able to see from the client’s real perspective how your brand lives.

Store Check

We can measure all your competition’s points of sale (benchmarking). We generate information that allows you to stay one step ahead in your strategies and decision making. We monitor your product’s presence and your promoters in the work field, we’re your ally for a fast and efficient deployment.

Surveys and Census

Knowing the voice of your client, your operation or your providers, will allow you to know and confirm that your strategy is effective. With certainty and evidence, you’ll have greater control over your decision making.

Address Validation

We will confirm you the location of real, georeferenced, addresses, in order to generate controls, such as preventive measures and antifraud.

Media Monitoring

We can measure what is said about you, your products, your competition and your industry; we analyze your presence in national and international communications media, print and electronic media, social and official media. Monitoring 24 hours a day, 365 days a year.

Performance Auditing

We can measure and evaluate in a systematic manner the controls that you require in your points of sale, with your providers or commercial partners in a fast deployment and obtaining the evidence that will allow you to measure what is happening in your geographical area.

Work Field Execution

We facilitate the execution of tasks in your points of sale; through fast, simultaneous and effective visits, sending you precise information of what you need to do.

Inventory Control

We support you in the registration of your inventories for their control and disposition; we facilitate the deployment in all your chain of production or point of sale, in order to have the information in a timely and precise manner.

Mystery Shopper

Vivir la experiencia real que viven tus clientes al llegar a tu punto de venta y asegurar el cumplimiento de la promesa de servicio, te permitirá tener ojos en todas tus operaciones. Podrás ver con la perspectiva del cliente real cómo vive tu marca.

Store Check

Podemos medir todos los puntos de ventas propios y de tu competencia (benchmarking). Generamos información que te sirve para estar un paso adelante en tus estrategias y toma de decisiones. Monitoreamos la presencia de tus productos y de tus promotores en campo, somos tu aliado para un despliegue rápido y eficaz.